The squares, held with a paper napkin, are eaten from the hand” - even establishes that the square cut has been an essential element of St.

Louisans have grown to take so much pride.Īn iconic caption - “With scissors Amadeo Fiore, proprietor-chef of the Melrose Pizzeria, cuts pizza into squares for serving. With the help of the Dispatch, Fiore introduced the city to the signature dish in which we St. Louis Post-Dispatch to explain what it was. Ulrich referred guests to Fiore’s pizzaria to get their fix.įiore imported an oven from Italy and got to work on his own signature pizza creation. Around the same time, a man named Hack Ulrich, who worked at the nearby Chase Park Plaza Hotel as the maitre d’, hosted an influx of people who had been exposed to pizza while serving in World War II. Louis, where they built a new life and eventually opened Melrose Pizzaria. Louis-style pizza all began with Chicago native Amedeo Fiore. The BackstoryĪccording to Feast Magazine, St. Louis-style pizza an acquired taste? Have I triggered you? Do you just have to learn more about all the fuss surrounding this Midwestern culinary anomaly? Read on to get a sense of the unique magic behind every slice (and more on why you ought to give St. When we asked Imo’s representative Nick Palank how the company received the media attention, he said they fully understood that the pizza may not be for everyone and actually appreciate the buzz because it could bring customers from all over who are curious to try the pizza. In fact, late-night talk show host Jimmy Kimmel despises it so much that his show includes a running joke about his intense disdain for local St. Of course, some people have heard of our pizza and aren’t as smitten with it as locals are. Louis with the Arch, but do you know about our square-sliced pieces of heaven? I, for one, am always surprised when people say, “I didn’t know St. Known as the Gateway to the West, everyone associates St. Gooey cheese, cracker-thin crust, and manageably-sized slices are all synonymous with one thing - St.

The square beyond compare