#PIXEL TOOLS 2.0 DOWNLOAD CODE#

It loads a small library of functions that you can use whenever a website visitor takes a specific action that you want to track. It relies on Facebook Cookies, which enable Facebook to match your website visitors to their respective Facebook user accounts.

#PIXEL TOOLS 2.0 DOWNLOAD CODE#

In January 2022, after turning the Facebook company into Meta, the company changed the pixel name to 'Meta pixel.' The Meta pixel codeĪs I already mentioned, the Meta pixel is simply a snippet of Javascript code that you embed into your website. Facebook also discontinued the Conversion Pixel that year. In 2017, the Facebook pixel was updated again to include more tracking options, such as button click activity and page metadata. In 2015, Facebook made it all more simple and convenient by merging both kinds of pixels into a new and improved Facebook pixel. You could only create one Custom Audience Pixel per Facebook ad account, but many Conversion Pixels - one for each web page you wanted to track conversions on. Facebook Conversion Pixel for tracking website conversions (e.g.Website Custom Audience Pixel for retargeting website visitors (AKA Facebook Retargeting Pixel or Facebook Remarketing Pixel).In 2013, Facebook released two kinds of pixels: When the user visits a website, the image with the tag is loaded from this server. The tracking pixel URL is the memory location on the server. You can also use this data, later on, to advertise to people who visited your website. You can view all these actions on your Meta pixel page in the Events Manager. The pixel “fires” when someone takes an action on your website, which is one of these you ordered it to track. We'll also go a bit into technicalities, but not too deep, so don't worry. In this chapter, I'll explain what the Meta pixel actually is and will share with you a bit of its history. The pixel uses this data to assign people to different target groups you can engage with ads in the future. This is done by reporting and analyzing the actions people take on your website. The Meta pixel is an analytics tool that helps you measure and increase the effectiveness of your advertising campaigns. Simply put, the Meta (formerly Facebook) pixel is a Javascript code that you add to your website in order to track visitor activity. Read further to discover what the Meta pixel is, why it is so important for everyone who runs ads on Facebook, and basically, everything you need to know in order to use it to your benefit. Now you’re probably asking yourself - how could this little pixel become so popular? The Meta pixel (formerly Facebook pixel) is currently being used by almost 4 million websites around the world.

Pixel tools 2.0 download