In addition to liking and sharing, users can leave comments under your WeChat articles. After that, the reply function is inactive and messages can only be retained for a short period of time on the management page. Messages can only be replied to within 48 hours. The account administrator can check messages and reply to the senders using the “Message Management 消息管理 ” page. It’s similar to a “Live Chat” function whereby the sender is notified immediately when the official account replies. On the broadcast message page, followers can send private messages in the form of a text, a voice message or images to social accounts. On WeChat, followers can send private messages and comment under push articles. This essentially makes WeChat a CRM system, whereby brands can collect feedback directly from followers. WeChat users prefer to chat with brands via social media accounts rather than sending emails since it’s more efficient and private.

By interacting with the audience, you can build a rapport and get valuable feedback.

#AshleyTalks #WeChat #Weibo #China #ChineseSocialMediaįollowers of an official WeChat account can ask questions, leave comments and make suggestions. Today we talk about communicating with your followers on WeChat through your official WeChat account.įor more great content about entrepreneurship and Chinese social media, visit my youtube channel.

Wechat official account system